Jul 22, 2021 • 48M

Eli Schwartz on Product-Led SEO

 
1×
0:00
-48:17
Open in playerListen on);
    Substack App
    Download MP3
    Get a private RSS link for listening
    Subscribe to Tech Bound Podcast to get a private link for listening in your favorite podcast player. Learn about RSS.

Appears in this episode

Kevin Indig
Tech Bound is a podcast about inspiring Growth Ideas pitched by the best in the field.
Episode details
Comments

 

TIMESTAMPS

0:00 Introduction

0:52 The key message of the book Product-Led SEO

3:09 Common misconceptions about SEO

7:37 Getting things done in SEO

10:18 SEO Product Managers

13:29 Should SEO be part of Marketing or Product?

18:18 Is stack ranking projects still up to date?

20:01 How to create more awareness for SEO inhouse

23:18 How to learn from the competition

30:59 Getting better at opportunity sizing

34:54 How much should you invest in SEO?

37:42 The compounding effect of SEO

40:00 The process of writing Product-Led SEO

 

SHOW NOTES

https://bookshop.org/a/24650/9781544519579

https://www.elischwartz.co/dave-goldberg-the-kindest-leader-i-ever-met/

https://www.elischwartz.co/

https://twitter.com/5le

https://www.linkedin.com/in/schwartze/

https://www.elischwartz.co/product-led-seo/

 

FOR MORE

Subscribe to the channel for more videos: https://www.youtube.com/channel/UCoQ5uxfxcnObjzLAk1lmM6g?sub_confirmation=1

Subscribe to the Growth Memo: https://www.kevin-indig.com/

Follow me on Twitter: https://twitter.com/thegrowthmemo

iTunes: https://podcasts.apple.com/us/podcast/tech-bound-podcast/id1488939659

Spotify: https://open.spotify.com/show/1Ze0gqMmuh22rR8rVv0oz8?si=87cysHp3S5yEzNuuUK9Ezg&nd=1

Share