Eli Schwartz on Product-Led SEO
0:52 The key message of the book Product-Led SEO
3:09 Common misconceptions about SEO
7:37 Getting things done in SEO
10:18 SEO Product Managers
13:29 Should SEO be part of Marketing or Product?
18:18 Is stack ranking projects still up to date?
20:01 How to create more awareness for SEO inhouse
23:18 How to learn from the competition
30:59 Getting better at opportunity sizing
34:54 How much should you invest in SEO?
37:42 The compounding effect of SEO
40:00 The process of writing Product-Led SEO
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