TIMESTAMPS

0:00 Introduction

0:52 The key message of the book Product-Led SEO

3:09 Common misconceptions about SEO

7:37 Getting things done in SEO

10:18 SEO Product Managers

13:29 Should SEO be part of Marketing or Product?

18:18 Is stack ranking projects still up to date?

20:01 How to create more awareness for SEO inhouse

23:18 How to learn from the competition

30:59 Getting better at opportunity sizing

34:54 How much should you invest in SEO?

37:42 The compounding effect of SEO

40:00 The process of writing Product-Led SEO

SHOW NOTES

https://bookshop.org/a/24650/9781544519579

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Tech Bound

Eli Schwartz on Product-Led SEO