Timestamps
0:00 Warmup questions
5:27 Important metrics SEO tools can’t provide
10:20 How will Yep make Ahrefs better?
16:35 The biggest bet Tim took that paid off
20:13 How Ahrefs manages to not run out of keywords to write about
22:28 How to decide when to refresh content
27:06 Is SEO becoming more product than marketing?
33:33 Ahrefs most underutilized feature
40:29 How to differentiate from all the other SEO tools
44:15 The future of SEO tools
49:07 Tim’s secret believe
51:22 The place of social media in today’s marketing
56:23 What Tim wishes for the SEO community
Tim Soulo - Marketing bets, the future of SEO tools, and ethical marketing