Nov 20, 2019 • 37M

Why SEO Ranking Factors are category-specific

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Appears in this episode

Kevin Indig
Tech Bound is a podcast about inspiring Growth Ideas pitched by the best in the field.
Episode details

In this episode of Tech Bound Conversations, I talk to Jordan Koene (CEO of Searchmetrics Inc.) about:

0:00 Intro
1:49 The craziest story Jordan has from his time as Director of SEO at eBay
6:41 What Jordan learned from his time at eBay
9:03 Optimizing large sites at scale
11:24 How ranking factors apply nowadays
15:05 How to think about ranking factor studies
18:22 The future of SEO ranking factors
24:07 Increasing diversity in SERPS
28:39 Category-specific SEO ranking factors