Christopher Penn is the co-founder/Chief Data Scientist at Trust Insights, co-host of Marketing Over Coffee, and three-time IBM Champion in IBM Analytics.
In this Tech Bound podcast, Christopher Penn lays it all out: the impact of GPT-3 on SEO, what you can do with machine learning and what not, and the tools he uses for the AI-powered SEO process.
Timestamps
0:00 Introduction
0:59 The impact of GPT-3 on SEO
8:46 The AI-powered SEO process
13:04 Using Markov Chains for analytics and conversion attribution
18:25 Tools SEOs can use for machine learning
21:24 Do keywords still matter in an AI world?
28:09 Challenges that come with AI-generated content
36:56 Old knowledge is dangerous
40:32 Decay in Marketing
44:29 Optimization vs. Innovation
47:23 What Christopher is curious about at the moment
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Show notes
https://www.christopherspenn.com/
https://www.christopherspenn.com/2020/01/you-ask-i-answer-do-keywords-still-matter-in-an-ai-seo-world/
AI-powered SEO process: https://www.christopherspenn.com/2017/11/the-ai-powered-seo-process-inventory/
Marketing over coffee: https://www.marketingovercoffee.com/
IBM watson: https://www.ibm.com/watson
Google AI blog: https://ai.google/
Google co-lab: https://colab.research.google.com/notebooks/intro.ipynb
Quanteda: https://quanteda.io/
Stylometry: https://en.wikipedia.org/wiki/Stylometry
Ethics and Data Science: https://www.amazon.com/Ethics-Data-Science-Mike-Loukides-ebook/dp/B07GTC8ZN7
Aleyda Solis: https://www.aleydasolis.com/en/
Danny Sullivan: https://twitter.com/dannysullivan
Bill Slawski: https://twitter.com/bill_slawski
Simo Ahava: https://twitter.com/SimoAhava
Lunchtime Pandemic: https://lunchtimepandemic.substack.com/
Trustinsights: https://www.trustinsights.ai/
#marketing #ai #machinelearning #seo
The state of AI and SEO w/ Christopher Penn