Sep 22, 2020 • 51M

The state of AI and SEO w/ Christopher Penn

 
0:00
-50:48
Open in playerListen on);
Tech Bound is a podcast about inspiring Growth Ideas pitched by the best in the field.
Episode details
Comments

Christopher Penn is the co-founder/Chief Data Scientist at Trust Insights, co-host of Marketing Over Coffee, and three-time IBM Champion in IBM Analytics.

In this Tech Bound podcast, Christopher Penn lays it all out: the impact of GPT-3 on SEO, what you can do with machine learning and what not, and the tools he uses for the AI-powered SEO process.

Timestamps
0:00 Introduction
0:59 The impact of GPT-3 on SEO
8:46 The AI-powered SEO process
13:04 Using Markov Chains for analytics and conversion attribution
18:25 Tools SEOs can use for machine learning
21:24 Do keywords still matter in an AI world?
28:09 Challenges that come with AI-generated content
36:56 Old knowledge is dangerous
40:32 Decay in Marketing
44:29 Optimization vs. Innovation
47:23 What Christopher is curious about at the moment

Subscribe to the channel for more videos: https://www.youtube.com/channel/UCoQ5uxfxcnObjzLAk1lmM6g?sub_confirmation=1
Subscribe to the Tech Bound Newsletter for more content: https://www.kevin-indig.com/tech-bound
Follow me on Twitter: https://twitter.com/Techbound2
iTunes: https://podcasts.apple.com/us/podcast/tech-bound-conversations/id1488939659
Spotify: https://open.spotify.com/show/1Ze0gqMmuh22rR8rVv0oz8?si=87cysHp3S5yEzNuuUK9Ezg
Soundcloud: https://soundcloud.com/kevin-indig

Show notes
https://www.christopherspenn.com/
https://www.christopherspenn.com/2020/01/you-ask-i-answer-do-keywords-still-matter-in-an-ai-seo-world/
AI-powered SEO process: https://www.christopherspenn.com/2017/11/the-ai-powered-seo-process-inventory/
Marketing over coffee: https://www.marketingovercoffee.com/
IBM watson: https://www.ibm.com/watson
Google AI blog: https://ai.google/
Google co-lab: https://colab.research.google.com/notebooks/intro.ipynb
Quanteda: https://quanteda.io/
Stylometry: https://en.wikipedia.org/wiki/Stylometry
Ethics and Data Science: https://www.amazon.com/Ethics-Data-Science-Mike-Loukides-ebook/dp/B07GTC8ZN7
Aleyda Solis: https://www.aleydasolis.com/en/
Danny Sullivan: https://twitter.com/dannysullivan
Bill Slawski: https://twitter.com/bill_slawski
Simo Ahava: https://twitter.com/SimoAhava
Lunchtime Pandemic: https://lunchtimepandemic.substack.com/
Trustinsights: https://www.trustinsights.ai/

#marketing #ai #machinelearning #seo