Dec 11, 2019 • 56M

The future of entities, Fraggles, and API indexing w/ Cindy Krum

 
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Tech Bound is a podcast about inspiring Growth Ideas pitched by the best in the field.
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In this Tech Bound Conversation, I talk with Cindy Krum about Google's Indexing API, Fraggles, and entity recognition with machine learning.

0:00 Introduction
1:23 How Cindy started Mobile Moxie
2:33 The challenge of writing a book
4:47 New Mobile Moxie tools
9:37 The implications of Apple’s App Store scandal
11:50 why Cindy started Mobile Moxie
15:15 Fraggles and how Cindy discovered them
19:33 How to use Fraggles for SEO
24:04 Wordpress Gutenberg and Indexing APIs
38:55 Gary Illyes and Googler statements
44:37 NLP and entity recognition
50:35 Google’s recent indexing problems

Show notes:
Mobile Moxie: https://mobilemoxie.com/
Sign-up on Mobile Moxie: https://mobilemoxie.com/ with the promo code “KEVIN”!
Cindy Krum’s book: https://www.amazon.com/Mobile-Marketing-Finding-Customers-Matter/dp/0789739763
Ted Talk Eat Pray Love: https://www.ted.com/talks/elizabeth_gilbert_success_failure_and_the_drive_to_keep_creating?language=en
Fraggles article Moz: https://moz.com/blog/the-importance-of-fraggles
Jobs indexing app: https://developers.google.com/search/apis/indexing-api/v3/quickstart
Gary Illyes Q&A: https://www.kevin-indig.com/my-notes-from-the-gary-illes-qa-bay-area-search/
NLP API: https://cloud.google.com/natural-language/