Tech Bound
Tech Bound Podcast
SEO Testing 101 with Will Critchlow
SEO Testing 101 with Will Critchlow

Will Critchlow, founder and CEO of Searchpilot and organizer of Search Love, talks about the ins and outs of SEO testing. We also cover how SEO changed over the last 15 years and how curiosity is the key to last a long time in the game.

0:00 Introduction
0:50 How Search Pilot was born
3:13 The basics steps of SEO experiments
6:18 How to pick the right sample size and understand statistical significance
9:04 The limitations of SEO testing
13:21 How Searchpilot creates such great case studies
20:53 The challenges of flawed SEO data
23:15 How exactly Will + Team set SEO experiments up
26:27 The biggest mistake people make with SEO experiments
31:11 Finding good SEO experiment ideas
34:16 How SEO has changed over the last 15 years
40:12 A change of the Google guard
45:54 What keeps Will in the game

Show notes
Searchpilot case studies:
"Fifteen Years is a long time in SEO" on Moz: