TIMESTAMPS
0:00 Introduction
1:08 Why is it crucial to build an audience
1:53 The best way to build an audience
3:52 The importance of a strategic narrative
8:08 How to build a strategic narrative step-by-step
13:20 The power of category generation
17:48 Serving an underserved niche in a big market
19:37 The Cambrian SaaS explosion
22:50 Building brand salience
25:34 Product Expansion and transient advantages
30:24 How Google is a monopoly and stuck at the same time
33:12 Competing on price
41:00 How to combine messaging and narrative
SHOW NOTES
The end of competitive advantage: https://hbr.org/2013/08/the-end-of-competitive-advanta
Wynter: https://wynter.com/
CXL: https://cxl.com/
Peep on Twitter: https://twitter.com/peeplaja
FOR MORE
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Peep Laja on building an audience and dominating your category