Sep 28, 2020 • 38M

Making SEO more inclusive w/ Areej AbuAli

 
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Areej AbuAli is the founder of "Women in Tech SEO" and technical SEO at Zoopla. In this conversation, we speak about the goal and background of Women in Tech SEO, the inequality women and members of minority groups face, and how we can change that.

Timestamps
00:00 Introduction
01:36 The story of "Women in Tech SEO"
04:04 How Areej started WTS
06:42 Mentoring women in the SEO space
11:01 The most valuable skill for mentees
11:46 WTS's values
12:58 Judgement-free zones
15:46 The long-term vision for WTS
18:24 The state of women in technical SEO
23:10 Facing conscious and unconscious biases as women and part of a minority group
26:43 Making yourself heard with assertiveness and confidence
29:30 Areej's background and what technical SEO problems she's likes to fix
31:06 Coming from Egypt to the UK
34:00 How Areej sees Black Lives Matter

Show notes
Women in Tech SEO: https://www.womenintechseo.com/
Interview form: https://forms.gle/M3Wa8UNUGFQV17Un7
Areej on Twitter: https://twitter.com/areej_abuali
Areej’s site: https://www.areejabuali.com/

#marketing #seo #womenintechseo #equality