Sep 10, 2020 • 54M

Making enterprise SEO work w/ Jared Gardner

 
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Tech Bound is a podcast about inspiring Growth Ideas pitched by the best in the field.
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Enterprise SEO is extremely tough but there is a guy who figured it out with an $8b company: Jared Gardner. In this episode, Jared shares how he gets things done, how to develop your in-house career, and the difference between agency vs. in-house work.

Timestamps:
0:00 Introduction
1:29 The hourglass-shaped marketer
8:35 Asking your manager for more responsibility
12:50 The transition from individual contributor to manager
15:36 How to teach people skills
21:09 Working on weaknesses
28:15 Agency vs. in-house
33:36 Going broad vs. deep
38:05 The key to getting things done in the enterprise world
45:03 How to evangelize SEO in-house
49:00 Making decisions based on uncommon data

Show notes:
Jared on Twitter: https://twitter.com/digagardner
Jared on Linkedin: https://www.linkedin.com/in/jareddgardner
T-shaped marketer: https://sparktoro.com/blog/the-t-shaped-web-marketer
CXL article by Jared: https://cxl.com/blog/enterprise-seo/