Tech Bound
Tech Bound Podcast
Making enterprise SEO work w/ Jared Gardner

Making enterprise SEO work w/ Jared Gardner

Enterprise SEO is extremely tough but there is a guy who figured it out with an $8b company: Jared Gardner. In this episode, Jared shares how he gets things done, how to develop your in-house career, and the difference between agency vs. in-house work.

0:00 Introduction
1:29 The hourglass-shaped marketer
8:35 Asking your manager for more responsibility
12:50 The transition from individual contributor to manager
15:36 How to teach people skills
21:09 Working on weaknesses
28:15 Agency vs. in-house
33:36 Going broad vs. deep
38:05 The key to getting things done in the enterprise world
45:03 How to evangelize SEO in-house
49:00 Making decisions based on uncommon data

Show notes:
Jared on Twitter:
Jared on Linkedin:
T-shaped marketer:
CXL article by Jared:

Tech Bound
Tech Bound Podcast
Tech Bound is a podcast about inspiring Growth Ideas pitched by the best in the field.