Jul 14, 2021 • 39M

Joost de Valk on improving the web, schema, and the CMS market

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Appears in this episode

Kevin Indig
Tech Bound is a podcast about inspiring Growth Ideas pitched by the best in the field.
Episode details

In this Tech Bound podcast, I speak with legendary founder Joost de Valk about the importance of Schema for the web, the CMS landscape, and SEO Fitness. You probably know him from Yoast, the #1 WordPress plugin for SEO, but Joost has to offer way more.

0:00 Introduction
0:56 State of the CMS market
3:38 The rise of WordPress
7:32 The biggest challenges webmasters face today
10:14 SEO fitness and dieting
17:28 How important is technical SEO in 2021?
20:05 The future of rich snippets and Schema
24:39 A fully Schema-augmented web
29:08 Trust and Blockchain timestamps
33:38 What it’s like to run Yoast
36:02 The future of Yoast
37:50 Outro

Yoast CMS market share analysis: https://joost.blog/cms-market-share/
NY Times link rot analysis: https://www.theverge.com/2021/5/21/22447690/link-rot-research-new-york-times-domain-hijacking
(Free) duplicate post plugin: https://wordpress.org/plugins/duplicate-post/
Wordproof: https://wordproof.com/
Schema on Github: https://github.com/schemaorg/schemaorg
Yoast: https://yoast.com/
Twitter: https://twitter.com/jdevalk