Jan 20, 2021 • 44M

Jimmy Daly: Succeeding at Content Marketing, Superpath, and career-building

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Appears in this episode

Kevin Indig
Tech Bound is a podcast about inspiring Growth Ideas pitched by the best in the field.
Episode details

Jimmy Daly is the founder of Superpath and former VP of Growth at animals, one of the leading agencies and advocates of content marketing. Jimmy and I speak about being successful at the business side of content marketing, his new company Superpath, and how content marketers can build a six-figure income career.

0:00 Introduction
0:52 Why is there so much lukewarm content out there?
2:56 What makes content marketing teams successful
6:27 How the best content marketing teams measure their success
9:13 Pitching the business impact of content marketing to decision-makers
10:28 Making room for "the creative" while going driving revenue
14:03 How Jimmy would set up a content marketing strategy for a new brand
15:39 The difference between content marketing for companies with long vs short sales cycles
18:29 What to invest your money in
20:43 The best content marketing campaigns Jimmy has seen
22:53 Outstanding content marketing
25:13 Why Jimmy founded Superpath
28:40 The vision for Superpath
31:20 Hiring content marketing talent
32:54 Building a content marketer career
35:54 Jimmy's content marketing strategy for Superpath
39:47 Rapid fire questions

Show notes:

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