In this Tech Bound Conversation, I speak to Joe Sinkwitz about Influencer Marketing, Social Engineering, and Black Hat SEO. Joe is the founder and CEO of Intellifluence and Digital Heretix, SEO legend, and Influencer Marketing expert.

Timestamps
0:00 Introduction
2:06 Bootstrapping Intellifluence
6:27 How Joe caused the Payday Loan update
8:25 Getting into hacking
10:16 Manipulating opinions with Social Engineering
14:46 How to defend against social engineering
16:54 Online Reputation Management
21:52 Influencer Marketing for dry topics
26:32 The most efficient social channels as of now
27:38 Examples of successful Influencer Marketing campaigns
29:08 Disclosing sponsored posts vs. not
30:57 How to become an influencer
32:40 Writing a book about Influencer Marketing
35:14 The underrated value of communities
39:32 How Joe learns new things
44:41 State of the Influencer Industry
49:23 What SEOs should know about Influencer Marketing
54:44 Bacon Ipsum Wine and Co-Flounder at Napa Summit
58:39 Psychological trigger in social engineering
60:00 Writing children’s stories for education
60:02 Mental clarity from Intermittent Fasting

Show notes
The Ultimate Guide to Using Influencer Marketing: https://www.amazon.com/dp/B077Y2SQ5P
Digital Heretix https://www.digitalheretix.com/
Intellifluence: https://intellifluence.com/
Joe on Marketing Land https://marketingland.com/author/joe-sinkwitz
Joe on Search Engine Land https://searchengineland.com/author/joe-sinkwitz
https://www.inc.com/marty-weintraub/social-media-hackers-reveal-their-favorite-scams-how-to-protect-your-business-from-them.html
Joe on Twitter: https://twitter.com/CygnusSEO
Tech Bound: https://www.kevin-indig.com/tech-bound/
iTunes: https://podcasts.apple.com/us/podcast/tech-bound-conversations/id1488939659
Spotify: https://open.spotify.com/show/1Ze0gqMmuh22rR8rVv0oz8?si=87cysHp3S5yEzNuuUK9Ezg
Youtube: https://www.youtube.com/channel/UCoQ5uxfxcnObjzLAk1lmM6g

Tech Bound

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