Aaron Orendorff is the VP of Marketing at Common Thread Collective and overall Content Marketing and Copy genius. In this podcast, we speak about non-linear buyer journeys, "The Sticking Point", best in class Content Marketing, and "Ground Zero" keywords. This podcast is a legit treasure trove of knowledge for any marketer!
0:01 Fanboying each other
1:38 What to learn about content marketing from being a pastor and US Army officer
7:08 Aaron's research process for copywriting
10:58 What is "the code"?
17:40 "ground zero" keywords
19:10 Going from creator to VP of Marketing
23:36 Tools to measure Growth
28:10 Where the biggest drop-off along the funnel happens
31:35 Human irrationality in marketing
33:54 non-linear buyer journeys
37:12 Aaron's "Zone of Genius"
42:01 The "Sticking Point:" of content
44:33 Rapid-fire questions
Subscribe to the channel for more videos: https://www.youtube.com/channel/UCoQ5uxfxcnObjzLAk1lmM6g?sub_confirmation=1
Subscribe to the Tech Bound Newsletter for more content: https://www.kevin-indig.com/tech-bound
Follow me on Twitter: https://twitter.com/Techbound2