Nov 18, 2020 • 52M

Aaron Orendorff on best-in-class Content Marketing, e-commerce, and the "Sticking Point"

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Kevin Indig
Tech Bound is a podcast about inspiring Growth Ideas pitched by the best in the field.
Episode details

Aaron Orendorff is the VP of Marketing at Common Thread Collective and overall Content Marketing and Copy genius. In this podcast, we speak about non-linear buyer journeys, "The Sticking Point", best in class Content Marketing, and "Ground Zero" keywords. This podcast is a legit treasure trove of knowledge for any marketer!

0:00 Introduction
0:01 Fanboying each other
1:38 What to learn about content marketing from being a pastor and US Army officer
7:08 Aaron's research process for copywriting
10:58 What is "the code"?
17:40 "ground zero" keywords
19:10 Going from creator to VP of Marketing
23:36 Tools to measure Growth
28:10 Where the biggest drop-off along the funnel happens
31:35 Human irrationality in marketing
33:54 non-linear buyer journeys
37:12 Aaron's "Zone of Genius"
42:01 The "Sticking Point:" of content
44:33 Rapid-fire questions

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